Navigate Media Group announces its latest campaign and brand partner, Exodus Travels, a leading adventure tour operator based out of the UK. Exodus offers a diverse range of adventure holidays all over the world. Navigate and Exodus are partnering on the “Feel More Alive” campaign by showcasing the four different types of tours Exodus offers: discovery, cycling, trekking, and animals.
“Exodus is delighted to be working with Navigate Media Group on this project. We have been building up a strong following on our social media channels over the last few years, but we really wanted to expand on this in 2013 and go beyond arranging a traditional blog trip so Navigate Media is the perfect partner for us. Amplification is the key when working with Navigate Media, so we’re very excited to see what kind of buzz will be created,” said Anna Faulder, marketing and PR manager at Exodus Travels. “Working with our four chosen bloggers is a great way to showcase the variety of destinations and trip types on offer simultaneously – and we look forward to seeing how they get on, especially those trying a new type of trip!”
Four Navigate Media members will be on different trips in separate corners of the world. Lisa Lubin of LLworldtour.com will be discovering Bhutan, Michael Hodson of GoSeeWrite.com will be cycling through Costa Rica, Sherry Ott of Ottsworld.com will be trekking in Oman, and Ayngelina Brogan of BaconisMagic.ca will be spending time amongst the amazing wildlife of the Galapagos Islands.
“We are thrilled to partner with Exodus Travels on this “Feel More Alive” campaign as they are such an outstanding leader in active and adventure holidays,” said Lisa Lubin of Navigate Media. “This is an amazing opportunity to showcase these varied trips around the world and expose other travelers to the amazing breadth of tours that Exodus offers through our comprehensive digital and social media marketing campaign.”
Navigate Media Group will undertake a number of objectives for Exodus, including increasing interaction on the FeelMoreAlive.com site, driving traffic to their trip giveaway contest, creating a buzz on social media channels of Facebook, Twitter, Instagram, and Pinterest and ultimately raising awareness of their brand to a new audience around the world.
With more than 38 years of experience, leading adventure tour operator Exodus has a vast range of adventure and activity holidays across seven continents, offering places as diverse and as exhilarating as Kilimanjaro, Machu Picchu, the Ice Hotel and Antarctica. Whether it is solo travellers, couples, groups or families, Exodus offers an incredible choice of different trips for all ages. Operating in 90 countries with over 450 tours, Exodus insists on low impact tourism and increasingly looks to bring benefit to local communities. Activities on offer include walking, trekking, cycling, mountain biking, rafting, kayaking, caving, cross-country skiing, snowshoeing and dogsledding as well as many many more…