Case Studies

 

Jasper Logo

 

Jasper Tourism partnered with Navigate Media Group for a comprehensive marketing plan to increase awareness of their brand by:

Bringing attention to the Jasper in January Festival
Generating excitement and interest in the great winter activities in Jasper National Park

Create Social Media buzz
Generate video content and imagery

#MyJasper Campaign Results (Click HERE for full results)

  • 21 Blog posts — 18,740+ page views, 279 comments
  • 3,000+ Facebook likes & comments
  • 3900+ Tweets & over 27 million impressions
  • 754,000 Instagram impressions

 


Exodus Logo

Exodus Travels, a leading adventure tour operator with a vast range of adventure and activity holidays across seven continents, reached out to Navigate Media for a comprehensive marketing plan to increase awareness of their brand.

Four Navigate Media members embarked on different trips in separate corners of the world to showcase the four different types of tours Exodus offers: discovery, cycling, trekking, and animals in Bhutan, Costa Rica, Oman, and the Galapagos Islands.

“We’re very pleased with the results of the blogger initiative that we launched with Navigate Media this year. This is the first time we’ve worked with bloggers on such a large scale and have found it be to extremely fruitful in terms of growing new traffic to our website and microsite, as well as creating a great deal of social media noise. In most cases the bloggers within the Navigate network went above and beyond the proposed level of activity and I was particularly impressed with the photography and videos produced to showcase our wonderful trips to other travellers.”

Exodus Campaign Results (Click HERE for full results)

  • 25 Blog posts — 21,000+ page views, 600 comments
  • 3,100+ Facebook likes & comments
  • 1250+ Tweets & over 12 million impressions
  • 116,000 Instagram impressions

 


Visit Finland Logo

“Visit Finland is happy how smooth the cooperation with Navigate Media Group (NMG) was all the time. The campaign gave us a lot of visibility in various social media channels such as Facebook, Twitter, Instagram and blogs.

With the help of NMG Visit Finland reached a huge audience all around the world. Especially we thank for the social media seminars/training sessions which bloggers held in different regions in Finland. The local travel trade learned how to take advantage of social media in their marketing. Visit Finland highly recommends cooperation with NMG members who are professional and full of ideas. They know the latest trends in social media and blogging world.”

Visit Finland 2013 – Campaign Results: (click here for full results)

  • 50 published blog posts – 26,000 page views and over 1,000 comments
  • 7,500+ Facebook likes, comments and shares
  • 2,600 Tweets and over 18 million Twitter impressions
  • 150,000+ Instagram impressions

 


Samsung LogoNavigate Media Group and Samsung partnered in November 2012 creating the #GalaxyTraveler campaign. The month long campaign’s purpose was to promote the new Galaxy SIII mobile device.

Five different Navigate team members were sent to various locations around the world and documented their journey’s through their devices.

Samsung 2012 – Campaign Results: (click here for full results)

  • 27 published blog posts – 22,000+ page views and over 500 comments
  • 1,500+ Facebook likes, comments and shares
  • 1,600+ Tweets and over 14 million Twitter impressions
  • 350,000+ Instagram impressions

Get in touch