Navigate Media Group Announces
Visit Finland Campaign
LONDON, ENGLAND- January 2, 2013 – Navigate Media Group today announced its newest campaign for Visit Finland. The campaign, called ‘Finland Blogsposure’, will run in February and showcase Finland as a winter destination by emphasizing the breadth of options available for visitors at that time of year.
“Finland is as exciting a travel destination in the winter as it is in the summer. In fact, all seasons offer something different and unique for the visitor”, says Mervi Holmén, Marketing Director of Visit Finland. “We are thrilled to work with Navigate Media Group and their innovative ideas around showcasing Finland as a year–round destination.”
Visit Finland is hosting Ayngelina Brogan of BaconisMagic.ca, Pete and Dalene Heck of HeckticTravels.com, Michael Hodson of GoSeeWrite.com, Michael Tieso of ArtofBackpacking.com and Stephanie Yoder of Twenty-Something-Travel.com. Each will undertake separate itineraries during the middle of February, featuring the diversity of Finland with such activities as trekking, rapids floating, photographing the Northern Lights, hanging out with reindeer farmers, exploring the native Sami culture, riding on an icebreaker ship, looking at an ice castle, and enjoying the variety of the cultural and food life of Helsinki.
“While most people are looking for sunny destinations in winter they may be overlooking Finland, one of the most iconic Arctic destinations in the world,” said Dalene Heck of Hecktic Travels.
Navigate Media Group will undertake a number of objectives for Visit Finland, including increasing interaction on the #VisitFinland hashtags on both Twitter and Instagram, creating a Pinterest presence for Visit Finland and also conducting a social media training seminar for various Finnish businesses in the travel sector.
“Finland Blogsposure stands to be one of the most comprehensive and complete blogging and social media campaigns undertaken by any destination in the world,” said Michael Hodson. “We are thrilled to be on board to help take Visit Finland to the next level of social media interaction.”
In addition to the five traveling blog members activity on site with Twitter, Facebook, Instagram, Pinterest and traditionally blogging, the four additional members of Navigate Media not on the trip will be providing social media amplification of the campaign in real-time.
Navigate Media Group, a collaboration of nine full-time, professional travel blogs working together on campaigns involving travel blogging and social media concepts, consists of the following:
- Michael Hodson of www.GoSeeWrite.com
- Ayngelina Brogan of www.BaconIsMagic.ca
- Pete and Dalene Heck of www.HeckticTravels.com
- Sherry Ott of www.OttsWorld.com
- Stephanie Yoder of www.Twenty-Something-Travel.com
- Michael Tieso of www.ArtOfBackpacking.com
- Cailin O’Neill of www.TravelYourself.ca
- Lisa Lubin of www.LLWorldTour.com
Combined together, Navigate Media brings in just under 200,000 unique visitors who read close to 500,000 page views a month. They have over 100k Twitter followers, 45k Facebook fans, 12k RSS subscribers, 8k newsletter subscribers, and over 6k Instagram followers.